The Hoek Flowers Partnership
Expanding Our Variety & Reach
Thanks to our strategic partnership with Hoek Flowers in the Netherlands, we now offer an exclusive selection of premium Dutch blooms, from classic tulips to hard-to-find specialty stems.
Welcome to the Petals Direct Family
When you choose Petals Direct, you're not just partnering with a flower supplier-you're joining our family.
As a family-owned business with over 75 years of combined experiencein the floral industry, we understand the heart and soul of this business. Our passion for flowers and commitment to building lasting partnerships with florists like you drive everything we do.
We take pride in combining a small-business feel with a global network of suppliers, ensuring that you get the freshest flowers at the best prices–delivered straight to your door.
Who We Are
A Family Business with Global Reach
Petals Direct isn’t your typical flower supplier. We go beyond just providing flowers—we createseamless, reliable, and inspiring floral experiences.
We source directly from the best farms in Latin Americaand, through our exclusive partnership with Hoek Flowers in the Netherlands, we offer you access to over 4,000 varieties of premium flowers.
Whether you need everyday essentials or rare specialty blooms, we’re here to help you bring your floral creations to life.
Faster Deliveries
Our advanced logistics system cuts down delivery time by 3–7 days compared to traditional methods.
Global Selection
Over 4,000+ flower varieties now available.
Fresh & Direct
Hoek Flowers' advanced technology ensures that our farm-direct flowers arrive at peak freshness.
Why Choose Petals Direct?
From Field to Your Door, Inspiring Your Creations
Farm-Direct Pricing
By cutting out middlemen, we deliver fresh flowers at unbeatable prices.
Seamless Ordering Experience
Our user-friendly webshop lets you browse, order, and manage your floral needs anytime, anywhere.
Reliable Quality & Freshness
With our direct partnerships, your flowers are handpicked and shipped for peak freshness.
Live Inventory Access
See what’s in bloom in real-time and order on demand.
Consolidated Billing
One account, one invoice—simple and transparent.
Quality Guarantee
If anything doesn’t meet our standards, we handle it immediately—just send us a photo!
Expert Domestic Logistics
We ensure smooth and efficient delivery, getting your flowers to the end user with care and precision.
Meet Our Team
Our family is dedicated to making your floral experience smooth and enjoyable.
Mike Anzalone | CEO
The backbone of Petals Direct, Mike brings decades of expertise in floral logistics and operations, ensuring that our customers get reliable service and top-quality flowers every time.
Juana Gonzalez | Co-Owner
With a deep love for flowers and a passion for customer satisfaction, Juana ensures that every florist gets the best floral solutions for their business.
Kelley | Senior Account Manager
With years of experience in the wedding industry, Kelley understands the importance of timing, quality, and perfection when it comes to flowers. She ensures seamless ordering, timely deliveries, and exceptional customer service.
Fer Gonzalez | Marketing Specialist
Fer turns our flowers into stories that inspire—crafting engaging content that connects with florists, event planners, and floral designers worldwide.
Hellen Toledo | Accounting Manager
Hellen keeps everything running smoothly behind the scenes, making sure orders, invoices, and finances are handled with precision.
Our Technology Advantage
Bringing Innovation to Florals
We’re more than just a flower company—we’re tech innovators. With our proprietary system and mobile app, you get seamless access to:
- Live Inventory from 100+ farms, so you always know what’s available
- Streamlined Billing that consolidates all your purchases under one account
- Simplified Ordering—no more juggling multiple vendors, logistics, or contracts
With the Petals Direct app, ordering flowers has never been easier. Browse, order, and track your shipments anytime, anywhere.
Save Time. Save Money. Stay Inspired.
Why Work With Us?
At Petals Direct, we are a small business that thinks big. Our priority is to make your buying process as simple, reliable, and enjoyable as possible.
Direct Farm Access
Bypass the middlemen and buy directly from over 100 farms worldwide.
Live Inventory
See what’s available in real-time before you order.
Seamless Ordering & Billing
One platform, one invoice, complete transparency.
Guaranteed Quality
If something isn’t right, we fix it—no questions asked.
